Marlenka پيڪيجنگ by David Kantor is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2025

Marlenka پيڪيجنگ

by David Kantor

Client: Marlenka International s.r.o.

A' Design Award برونز انعام Winner in پيڪيجنگ Category

18,016
Verified Award Winner
Verify Award Status for #170016

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Marlenka پيڪيجنگ

مارلينڪا جي پيڪيجنگ جي نئين ڊيزائن هڪ صاف ۽ منفرد ڊيزائن تي مرڪوز آهي جيڪا مضبوط شيلف موجودگي ۽ پراڊڪٽ رينج ۾ واضح فرق کي يقيني بڻائي ٿي. پيڪيجنگ سسٽم مختلف قسم جي ڪيڪ ۽ ماکيءَ تي ٻڌل مٺائي کي شامل ڪرڻ لاءِ ٺاهيو ويو آهي، ذائقن، فارميٽس ۽ سائيزن ۾ فرق ڪرڻ لاءِ هڪ منظم طريقو استعمال ڪندي. پريميئم بصري جماليات پراڊڪٽ جي اپيل کي وڌائي ٿي، جڏهن ته جديد مواد ۽ جديد پرنٽنگ ٽيڪنالاجيون غير معمولي معيار جي ضمانت ڏين ٿيون. بهتر ڪيل ڊيزائن نه رڳو صارف جي تجربي کي بلند ڪري ٿي پر مارلينڪا جي برانڊ جي سڃاڻپ ۽ مارڪيٽ پوزيشننگ کي به مضبوط ڪري ٿي.

The Recognition

About the A' Design Award برونز انعام

Marlenka پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Marlenka پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Marlenka پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk