Axel پاڻمرادو ڪوٽ ھينگر by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in فرنيچر ڊيزائن Competition Category.
برونزفرنيچر· 2025
Axel پاڻمرادو ڪوٽ ھينگر
Client: Iva.n Design Studio
A' Design Award برونز انعام Winner in فرنيچر Category
Verified Award Winner
Verify Award Status for #170531The Design
About Axel پاڻمرادو ڪوٽ ھينگر
جيترو وڌيڪ شيون توهان ان تي لٽڪايو ٿا، اوترو وڌيڪ مضبوط اهو ٿيندو آهي؛ اهو ئي هن شيءِ بابت بنيادي بيان آهي. ڪوٽ ھينگرز اڪثر استحڪام جا مسئلا رکندا آهن؛ جيڪٽس، ڪوٽس، سوئيٽرز وغيره ھينگر کي ڍڪي سگھن ٿا. Axel جي صورت ۾، ڊزائين ٿيڻ دوران، ڊزائينرز ڪشش ثقل کي اتحادي طور استعمال ڪيو، پنهنجي استعمال ڪندڙن کي ڊگھي ھينگر کي ان جي وچين محور استعمال ڪندي مرڪز ۾ رکڻ ۾ مدد ڏيڻ لاءِ. Axel هڪ اعليٰ معيار جي پيداوار آهي. صرف ٻن عنصرن سان ٺهيل آهي؛ هڪ اسٽيل جوائنٽ ۽ هڪ وڏي ڪاٺ جي ٽنگ. ٽن سان ضرب ٿيل. مرمت ڪرڻ ۾ آسان ڇاڪاڻ ته اهو هٿ سان ٺهيل آهي.
The Recognition
About the A' Design Award برونز انعام
Axel پاڻمرادو ڪوٽ ھينگر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Axel پاڻمرادو ڪوٽ ھينگر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Axel پاڻمرادو ڪوٽ ھينگر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
- Dimensions & Packaging
- The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
- Tags
- furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
- Production Technology
- Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
- Design Challenge
- Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
- Research
- Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
- Inspiration
- While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
- Project Duration
- The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
- Operation Flow
- This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
- Team Members
- Ivan Levak, Iva Grgic
- Image Credits
- Photo by Marija Gasparija
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