Anton Bukoros طرفان Powerbuilding برانڊ جي سڃاڻپ انتهائي معتبر 2025 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2025
Powerbuilding برانڊ جي سڃاڻپ
Anton Bukoros طرفان
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #170914 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Powerbuilding برانڊ جي سڃاڻپ بابت
PowerBuilding نيو يارڪ مان هڪ فٽنيس پروجيڪٽ آهي جيڪو سائنس ۽ تربيت کي گڏ ڪري ٿو. بصري نظام گرافڪ عناصر تي ٺهيل آهي: دائرا غذائيت جي نمائندگي ڪن ٿا، زگ زيگ صحت جي علامت آهن، ۽ سڌيون لڪيرون طاقت لاءِ بيٺيون آهن. ڊزائين ٻن ٽائيپ فيسز کي ضم ڪري ٿي: هڪ ٽيڪنالاجيڪل مونو اسپيسڊ فونٽ ۽ هڪ بولڊ گروٽيسڪ، جيڪي طاقت جي نمائندگي ڪن ٿا. رنگ پيليٽ ڳاڙهي کان نيري گريڊينٽ تي ٻڌل آهي، جيڪا برانڊ کي آمريڪي فٽنيس انڊسٽري ۾ عام حلن کان نمايان ڪرڻ ۾ مدد ڪري ٿي. نتيجو هڪ مربوط بصري سڃاڻپ آهي، جيڪا ڊجيٽل ۽ پرنٽ ميڊيا تي وسعت پذير آهي.
سڃاڻپ
A' Design Award برونز انعام بابت
Powerbuilding برانڊ جي سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Powerbuilding برانڊ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Powerbuilding برانڊ جي سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - ٽيگ
- Identity, Logo, Sport, Brand Identity
- پيداواري ٽيڪنالاجي
- Digital printing
- ڊزائين چيلينج
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- تحقيق
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- الهام
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- منصوبي جو عرصو
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- عمل جو فلو
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - ٽيم ميمبر
- Anton Bukoros
- تصوير ڪريڊٽ
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
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