Eternal Moon مون کيڪ پيڪيجنگ by Sha Feng and Jiayi Lu

Eternal Moon مون کيڪ پيڪيجنگ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2025

Eternal Moon مون کيڪ پيڪيجنگ

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon مون کيڪ پيڪيجنگ

ايٽرنل مون هڪ گفٽ باڪس آهي، جيڪو مون کيڪس لاءِ ٺاهيو ويو آهي. هيءَ پيڪيجنگ وسيع نظرئي مان مِڊ-آٽم (وچ سرءِ) جي موضوع کي پيش ڪري ٿي، روايتي ڏند ڪٿائن کي پاسي ڪري، چنڊ جي دائمي حيثيت ۽ ماڻهن جي گڏيل مقدر تي ڌيان ڏئي ٿي. آرٽ ورڪ ۾ چنڊ کي اٺ مختلف پس منظرن ۾ ڏيکاريو ويو آهي: باهه، گلن، پٿرن، ڪڪرن، سمنڊ، هوا، جبلن ۽ ٻيلي ۾. ان ۾ اسپاٽ ڪلر پرنٽنگ ۽ هاٽ اسٽيمپنگ جو استعمال ڪيو ويو آهي. ٻاهرئين باڪس جو ماپ 335 x 75 x 195 ملي ميٽر آهي، جنهن ۾ 70 x 70 x 35 ملي ميٽر جا ننڍا مون کيڪ باڪس رکيل آهن.

The Recognition

About the A' Design Award برونز انعام

Eternal Moon مون کيڪ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Eternal Moon مون کيڪ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Eternal Moon مون کيڪ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.