Mengniu Gaoke Fresh Dairy Products طرفان Cny Design For The Year Of The Snake کير جي پيڪيجنگ انتهائي معتبر 2025 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
چانديپيڪيجنگ· 2025
Cny Design For The Year Of The Snake کير جي پيڪيجنگ
Mengniu Gaoke Fresh Dairy Products طرفان
ڪلائنٽ: Mengniu Gaoke Fresh Dairy Products
پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #171317 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Cny Design For The Year Of The Snake کير جي پيڪيجنگ بابت
Cny Design For The Year Of The Snake هڪ محدود ايڊيشن کير جي پيڪيجنگ ليبل آهي جيڪو چيني نانگ جي سال لاءِ ٺاهيو ويو آهي. اهو ليبل ٻٽي تهه واري شفاف BOPP مواد مان ٺهيل آهي. مٿيون تهه هڪ جاميٽري نانگ جو نمونو ڏيکاري ٿو جيڪو سٺي قسمت جي علامت آهي. اڀريل ڪناري سان گڏ هڪ ڳاڙهي ٽڪنڊي ڪنڊ مٿئين تهه کي ڇڪي هٽائڻ جي اجازت ڏئي ٿي، جنهن سان محبت، دولت، ڪيريئر ۽ امتحانن جهڙن موضوعن تي لڪل دعائون ظاهر ٿين ٿيون. ڇڪڻ جو اهو عمل تازي کير پيئڻ کي هڪ ننڍڙي رسم ۾ تبديل ڪري ٿو. مخصوص هنڌن تي هاٽ اسٽيمپنگ ڊيزائن ۾ بصري گهرائي جو اضافو ڪري ٿي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Cny Design For The Year Of The Snake کير جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Cny Design For The Year Of The Snake کير جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Cny Design For The Year Of The Snake کير جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- ماپ ۽ پيڪيجنگ
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - ٽيگ
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- پيداواري ٽيڪنالاجي
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- ڊزائين چيلينج
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- تحقيق
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- الهام
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- منصوبي جو عرصو
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- عمل جو فلو
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- ٽيم ميمبر
- Design Director: Li Huang
Designer:Shen Jia Ting - تصوير ڪريڊٽ
- Mengniu Gaoke Fresh Dairy Products
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