Parsirang آنڊي پيدا ڪندڙ by Mohsen Koofiani

Parsirang آنڊي پيدا ڪندڙ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2025

Parsirang آنڊي پيدا ڪندڙ

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Parsirang آنڊي پيدا ڪندڙ

ڊزائن اسٽوڊيو ۾، ڊزائينر جو مقصد مضبوط سڃاڻپ سان گڏ پيڪيجنگ ٺاهڻ هو. هنن هڪ ڪڪڙي جو خاڪو ٺاهيو جيڪا اسڪارف پهريل هئي ته جيئن ڳوٺاڻي، تازگي واري احساس کي جاڳايو وڃي. پيلو رنگ آنڊن جي زردي ۽ صبح جي گرمي جي علامت هئي، جڏهن ته ڳاڙهو رنگ توانائي ۽ صداقت شامل ڪئي. ٽائيپوگرافي واضح ۽ جرئتمند هئي، جيڪا تڪڙي پيغام جي ترسيل کي يقيني بنائي ٿي. ڪلاڪن جي بهتري کان پوءِ، حتمي ڊزائن صرف پيڪيجنگ نه هئي؛ اها ڳوٺاڻي فارم ۽ تازي آنڊن جي ڪهاڻي ٻڌائي ٿي، گراهڪن تائين اعتماد ۽ معيار پهچائيندي.

The Recognition

About the A' Design Award برونز انعام

Parsirang آنڊي پيدا ڪندڙ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Parsirang آنڊي پيدا ڪندڙ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Parsirang آنڊي پيدا ڪندڙ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani