R300 سي ڊي پليئر

Press Kit

Unique Properties

R300 is a lightweight, portable CD player appealing to all ages. From the production process to the modular components to the recyclable paper tray packaging, the design is kept as simple as possible. Meanwhile, the function, form, and appearance should be well integrated into multiple usage scenarios to achieve product flexibility, upgradeability, repairability, and environmental sustainability, bringing a deep sense of happiness and high-quality usage experience to users of different ages.

Dimensions & Packaging

Width 162 mm x Depth 147.3 mm x Height 32.5 mm

Tags

lightweight CD player,wide range of target users,simple operation ,modular design,circular design,flexibility,upgradability,repairability,multiple usage scenarios

Production Technology

With a fully modular design, all modules can be recycled and reused in the same series of products or original products, and all parts use standardized parts and easy-to-disassemble structures, which increases durability and product life while being flexible, upgradeable, and repairable.

Design Challenge

This is a lightweight and portable CD player. The biggest challenge in the design process is to make it lightweight and portable, suitable for all ages. The function, form and appearance should be well integrated into a variety of usage scenarios, bringing a deep sense of happiness and high-quality usage experience to users of different ages.

Research

This product is positioned as a lightweight CD player with a wide target customer base. Therefore, we researched the current market characteristics and the functional and emotional needs of users of different ages for CD players through questionnaires, interviews with typical users, and research on consumer reports from professional institutions to guide the design of the appearance, material, form and interactive form of this product.This is a lightweight and portable CD player. The biggest challenge in the design process is to make it lightweight and portable, suitable for all ages. The function, form and appearance should be well integrated into a variety of usage scenarios, bringing a deep sense of happiness and high-quality usage experience to users of different ages.

Inspiration

Since the 2020s, CD sales have continued to grow as Gen Z has re-pursued retro ways of listening to music and the KPOP market share has exceeded US$5 billion.

Gen Z and older generations have become enthusiastic about CDs again, and there aren’t many ideal CD players on the market, so we wanted to develop a product that would appeal not only to young people who are into pop culture but also to the older generation who are nostalgic and once loved CD culture.

Project Duration

The project started in March 2023 in Shenyang, ended in September 2023 in Shenyang, and was launched in China in October 2023.

Operation Flow

The design of the left and right partitions of the interface highlights the functional area, achieving a more intuitive, reasonable and simple operation experience. The material is touch-up paint, which feels warm.
It retains the classic characteristics of traditional CD players, supports wired and wireless connection methods, ensures a high-quality listening experience, and supports multiple audio formats, meeting multiple needs for convenience, fashion, and high-quality sound effects.

Patents

Copyrights belong to Shenyang Orgdot Design Co., Ltd.,2023

Image Credits

Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #1: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #2: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional 4mage #3: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Optional Image #4: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.
Video Credits: Photographer Wang Binxu, Wang Zeju, Design Director Zhang Shu, R300, 2024.