Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2026
Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #173413The Design
About Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ
فينجيو جوجيانگ لنگڪيونگ هڪ چيني بيجيو شراب لاءِ پيڪنگنگ ڊيزائن آهي. جبل جي شڪل وارو ٻاهريون ڍڪ لوليانگ جبلن جي ياد ڏياري ٿو، جيڪو هن برانڊ جو جنم هنڌ آهي، ۽ اندر موجود بوتل تائين پهچڻ لاءِ ان کي مٿي کنيو وڃي ٿو. بوتل جو منهن ننڍو ۽ تري چهنبدار آهي، اها شڪل تقريباً ڇهه هزار سال اڳ چيني بيجيو ٺاهڻ ۾ استعمال ٿيندي هئي. بوتل هٿ سان سيراميڪ ۾ ٺاهي وئي آهي ۽ ان تي قيمتي پٿر جهڙي چمڪ واري گليز چاڙهي وئي آهي. ٻاهرين پيڪنگنگ ۾ پلاٽينم ڪرسٽل ۽ اعليٰ گرمي پد واري ڌاتوءَ جي رنگ سازي استعمال ٿيل آهي. مجسمي جهڙي شڪل ان کي سڀني پاسن کان ڏسڻ جي سهولت ڏئي ٿي.
The Recognition
About the A' Design Award چاندي انعام
Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Fenjiu Jujiang Lingqiong شراب جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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