Chateau Loulan شراب جي بوتل جي پيڪيجنگ by Wen Liu

Chateau Loulan شراب جي بوتل جي پيڪيجنگ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2026

Chateau Loulan شراب جي بوتل جي پيڪيجنگ

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #173417

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan شراب جي بوتل جي پيڪيجنگ

شاتو لولان چين ۾ تيار ٿيندڙ گهٽ الڪوحل واري نيم مٺي اڇي شراب لاءِ هڪ پيڪيجنگ ڊزائين آهي. ليبل ڌاتوءَ مان ٺهيل آهي جنهن ۾ جزوي رنگسازي ۽ فراسٽيڊ فنش آهي، ۽ اهو لولان بيوٽي جي نالي سان مشهور ڏند ڪٿائي شخصيت کي ڏيکاري ٿو. چيني خطاطي جي فلائنگ وائيٽ ٽيڪنڪ کان متاثر ٿيل اوپن ورڪ هڪ نيم شفاف دري ٺاهي ٿو جيڪا اندر موجود شراب جو رنگ ظاهر ڪري ٿي. بوتل جي بنياد تي خطاطيءَ جا اسٽروڪ شراب خاني جي ريگستاني منظرنامي جي ياد ڏيارين ٿا. بوتل جي ماپ 76 x 76 x 300 ملي ميٽر آهي.

The Recognition

About the A' Design Award لوهه انعام

Chateau Loulan شراب جي بوتل جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Chateau Loulan شراب جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Chateau Loulan شراب جي بوتل جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu