Fluf صوفا by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in فرنيچر ڊيزائن Competition Category.
برونزفرنيچر· 2026
Fluf صوفا
by Joao Demele
Client: Karams
A' Design Award برونز انعام Winner in فرنيچر Category
Verified Award Winner
Verify Award Status for #173939The Design
About Fluf صوفا
فلف هڪ صوفا آهي جيڪو روزاني آرام ۽ سڪون لاءِ ٺاهيو ويو آهي. هن صوفا ۾ ڪشادا حجم ۽ نامياتي لڪيرون آهن. هڪ ڪاٺ جو بنياد نرم اپهولسٽر ٿيل جسم کي سهارو ڏئي ٿو. بنياد کي ساخت جي استحڪام ۽ پائيداري لاءِ ڪاٺ جي درست ڪٽ ۽ جوڙ سان ٺاهيو ويو آهي. سيٽ، پٺي جي سهاري ۽ ٻانهن جا ڪشن مختلف کثافت وارن فومز سان ڀريل آهن ته جيئن سهاري ۽ نرمي جي وچ ۾ توازن برقرار رهي. هڪ ترتيب ڏيڻ لائق پاسي واري پٺي جو سهارو استعمال جا مختلف طريقا ممڪن بڻائي ٿو، جهڙوڪ پڙهڻ، آرام ڪرڻ يا سماجي ميل جول. صوفا جي ويڪر 260 سينٽي ميٽر، اونهائي 101 سينٽي ميٽر ۽ اوچائي 85 سينٽي ميٽر آهي.
The Recognition
About the A' Design Award برونز انعام
Fluf صوفا A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Fluf صوفا کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Fluf صوفا ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
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