Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ by There There - Kazune Watanabe

Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

سونگرافڪ· 2026

Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award سون انعام Winner in گرافڪ Category

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The Design

About Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ

ڪتاب جو متن: ڊيزائن ٽائيڊ ٽوڪيو نمائشن ۽ بازارن جو هڪ ڊيزائن تقريب آهي جيڪو پراڊڪٽ ڊيزائن ۽ لاڳاپيل شعبن ۾ نوان رجحان ڳولي ٿو ۽ انهن کي شيئر ڪري ٿو. ڊيزائن جي ذريعي، اهو ڊجيٽل ميڊيا کان اڳتي وڌي توانائي ۽ جذبي جو هڪ گهرائيءَ وارو تجربو پيدا ڪري ٿو. 2005 کان 2012 تائين منعقد ٿيندڙ، اهو ٽوڪيو مان ڊيزائن جي ثقافت کي دنيا سان شيئر ڪندو رهيو. هر سال، اٽڪل 50 دعوت ڏنل ۽ چونڊيل ڊيزائنرن اهڙا ڪم پيش ڪيا جن ۾ واپار جي بجاءِ تخليقيت کي اهميت ڏني وئي. 2024 ۾، ڊيزائن ٽائيڊ ٽوڪيو کي هڪ نئين لوگو ۽ نئين نظرئي سان ٻيهر بحال ڪيو ويو.

The Recognition

About the A' Design Award سون انعام

Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Designtide Tokyo 2024 بنيادي ڪم: برانڊ سڃاڻپ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.