Connect To Turkiye Aegean Part ثقافتي تقريب by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award لوهه انعام in تقريب ۽ واقعو ڊيزائن Competition Category.
لوههتقريب· 2026
Connect To Turkiye Aegean Part ثقافتي تقريب
Client: Turkish Airlines
A' Design Award لوهه انعام Winner in تقريب Category
Verified Award Winner
Verify Award Status for #175016The Design
About Connect To Turkiye Aegean Part ثقافتي تقريب
ڪنيڪٽ ٽو ترڪيه ايجين پارٽ هڪ گھڻن شهرن تي مشتمل ثقافتي تقريب آهي، جيڪا ڪنهن هڪ جاءِ تي مقرر تقريب بدران هڪ متحرڪ بيان طور جوڙي وئي آهي. مهمانن کي ڪيترن ئي شهرن مان رهنمائي ڪئي ويندي آهي، ۽ هر شهر پنهنجو الڳ موضوع ۽ حسي تجربو پيش ڪري ٿو. رابطو اسڪرينن بدران جاءِ، ڪهاڻي ۽ ماحول ذريعي ٿئي ٿو. ايفيسس جي آثار قديمه واري ماڳ تي، سموريون تنصيبون مٿانهين ماڊيولر پليٽ فارمن تي تعمير ڪيون ويون، ته جيئن ڪوبه چنبڙائيندڙ مادو، لنگر يا ڳرو سامان قديم زمين کي نه ڇُهي. ورثي جي حفاظت ۽ مقامي اصليت کي شان و شوڪت ۽ وسعت کان مٿانهون رکيو ويو آهي.
The Recognition
About the A' Design Award لوهه انعام
Connect To Turkiye Aegean Part ثقافتي تقريب A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Connect To Turkiye Aegean Part ثقافتي تقريب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Connect To Turkiye Aegean Part ثقافتي تقريب جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Tags
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Production Technology
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Design Challenge
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Research
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Inspiration
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Project Duration
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Operation Flow
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Image Credits
- All visual and media credits: Turkish Airlines
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