Yuplet Branding ڪارپوريٽ سڃاڻپ by Jake Wilkins

Yuplet Branding ڪارپوريٽ سڃاڻپ by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2026

Yuplet Branding ڪارپوريٽ سڃاڻپ

by Jake Wilkins

Client: Yuplet

A' Design Award برونز انعام Winner in گرافڪ Category

7,360

Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding ڪارپوريٽ سڃاڻپ

يوپليٽ برانڊنگ هڪ ڪارپوريٽ سڃاڻپ آهي جيڪا هٿ سان ٺهيل ۽ پائيدار شين جي بازار لاءِ ٺاهي وئي آهي. هي نظام هڪ چنڊ جي شڪل واري نقش تي مرڪوز آهي، جيڪو مخصوص ورڊ مارڪ، آئڪنوگرافي، تصويرن ۽ ترتيبن ۾ هڪجهڙائي سان لاڳو ڪيو ويو آهي. چمڪندڙ سائو رنگ خريدار جي تجربي جي نشاندهي ڪري ٿو، جڏهن ته گهرو واڱڻائي رنگ وڪڻندڙن جي رهنمائي ڪري ٿو، جنهن سان هر صارف گروپ کي هڪ واضح بصري نشاني ملي ٿي. گول شڪليون، نمايان تضاد ۽ موبائيل-فرسٽ اشارا، جيڪي نوجوان صارفين سان تحقيق مان حاصل ڪيا ويا، هن سڃاڻپ کي ڊجيٽل ۽ ڇپيل رابطي جي نقطن تائين وڌائين ٿا. ڊجيٽل مواد ويڪٽر فارميٽ ۾ تيار ڪيو ويو.

The Recognition

About the A' Design Award برونز انعام

Yuplet Branding ڪارپوريٽ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yuplet Branding ڪارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yuplet Branding ڪارپوريٽ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins