Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب by Fumiko Okazeri

Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2026

Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب

by Fumiko Okazeri

Client: fodesign Inc.

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #176284

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب

ڪتاب جو متن: جاپان جي واڪاياما مان هڪ خوشبودار آلوبخارن جي شراب ۽ هڪ تازگي بخش آلوبخارن جي شراب واري جيلي اچي ٿي. چيني روايت ۾ پاڙون رکندڙ ثقافتي ڏي وٺ ۽ ملاقاتن جي تصور کان متاثر ٿي، ھي ڊزائن نرم بناوتن ۽ نازڪ تصويرن ذريعي هڪ مخصوص جاپاني احساس جو اظهار ڪري ٿي. جڏھن ٻئي بوتلون پاسي پاسي رکيون وڃن ٿيون، تڏھن اھي ھڪ مرد ۽ عورت جي ملاقات جو منظر پيدا ڪن ٿيون- جيڪو پئڪيجنگ ڊزائن اندر قيد ٿيل آھي. جاپان کان ھڪ تحفي جي طور تي، جيڪو شاندار جبلن، سمنڊ، سامونڊي هوائن ۽ روشن سج جي روشنيءَ سان نوازيل آھي، اھو پري واري چين ۾ خوشيءَ ڀرين گڏجاڻين سان گڏ ٿئي ٿو.

The Recognition

About the A' Design Award برونز انعام

Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Wakayama Umeshu Series بنيادي ڪارج: آلوبخارن جي شراب ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 295 mm
Tags: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Production Technology: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Design Challenge: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Research: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiration: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Project Duration: It was exported and sold in Hangzhou, China in November 2022.
Operation Flow: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Image Credits: Illustrator Yuri Mizutani