Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل by Antonia Skaraki

Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2026

Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل

by Antonia Skaraki

Client: Elgeka

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل

هيلينڪ روٽس هڪ ٻيهر استعمال ٿيندڙ شراب جي بوتل آهي، جيڪا هڪ ثقافتي يادگار طور ڊزائين ڪئي وئي آهي. مستطيل شڪل جي شيشي جي هن بوتل جو هڪ سڌو، ڪتاب جهڙو روپ آهي، جيڪو کڻڻ ۽ رکڻ ۾ آساني پيدا ڪري ٿو. ان جا ليبل پوسٽ جي ٽڪلين جي انداز ۾ ٺاهيا ويا آهن ۽ يوناني شراب سازي جي علائقن سان لاڳاپيل علائقائي لوڪ روايتي لباس ڏيکارين ٿا. اعليٰ معيار جو ڪاغذ، ٽيڪسچرڊ فنش ۽ تفصيلي پرنٽنگ سان گڏ، لباس جي تصويرن ۽ فريم جي عنصرن کي نمايان ڪري ٿو. بوتل جي ويڪر 96 ملي ميٽر، اونهائي 42 ملي ميٽر ۽ اوچائي 175 ملي ميٽر آهي. هي روپ ان کي هڪ يادگار يا سجاوٽي شيءِ طور ٻيهر استعمال ڪرڻ جي دعوت ڏئي ٿو.

The Recognition

About the A' Design Award چاندي انعام

Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Hellenic Routes ٻيهر استعمال ٿيندڙ شراب جي بوتل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas