The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2026
The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
A' Design Award لوهه انعام Winner in گرافڪ Category
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The Design
About The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو
فلڪرم هڪ بصري سڃاڻپ سرشتو آهي جيڪو هڪ ڊزائين ڪمپني لاءِ ٺاهيو ويو آهي. هي سرشتو لائيٽ ڪون، جيڪو فزڪس ۾ اسپيس ٽائيم جو هڪ ماڊل آهي، ۽ جائيروسڪوپ کان متاثر آهي. جائيروسڪوپ اندروني ثابت قدمي جي علامت آهي، جڏهن ته لائيٽ ڪون وسيع تخليقي امڪانن ڏانهن اشارو ڪري ٿو. ڪاري، اڇي ۽ ڳاڙهي رنگن جي اسڪيم استعمال ڪئي وئي آهي، جتي ڪارو رنگ منطقي سوچ جي، اڇو خالص ڊزائين جي، ۽ ڳاڙهو جذبي جي نمائندگي ڪري ٿو. ان سان گڏ هڪ پوسٽر سيريز ٽه-جهتي اسپري پينٽنگ جي عمل سان تيار ڪئي وئي آهي ته جيئن تہ در تہ گرافڪس ٺاهي سگهجن. هر پوسٽر جي ويڪر 1000 ملي ميٽر ۽ اوچائي 1800 ملي ميٽر آهي.
The Recognition
About the A' Design Award لوهه انعام
The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. The Fulcrum ڪارپوريٽ بصري سڃاڻپ سرشتو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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