Bingran Zhao طرفان Horse Year خوشبودار اسٽڪس جي پيڪنگنگ

Bingran Zhao طرفان Horse Year خوشبودار اسٽڪس جي پيڪنگنگ انتهائي معتبر 2026 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2026

Horse Year خوشبودار اسٽڪس جي پيڪنگنگ

Bingran Zhao طرفان

ڪلائنٽ: BeiHang University

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #179810 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Horse Year خوشبودار اسٽڪس جي پيڪنگنگ بابت

هارس ايئر (گهوڙي جو سال) اگربتين لاءِ هڪ پيڪنگنگ سيريز آهي. هي ڊزائين گهوڙي جي چيني اکر جي سيل اسڪرپٽ (مهر واري لکت) تي مرڪوز آهي، جيڪا دائوسٽ تعويذن ۽ دونهين جي نمونن جي لڪيري ٻولي سان گڏيل آهي. پنج مختلف قسم پنجن عنصرن يعني ڌاتو، پاڻي، ڪاٺ، باهه ۽ مٽيءَ تي ٻڌل رنگن جي چڪر جي پيروي ڪن ٿا. پنجن دٻن کي هڪ ٻئي جي ڀرسان رکي ڊوڙندڙ گهوڙي جي تصوير ٺاهي سگهجي ٿي. اندريون ٽري ٻاهر ڪڍڻ سان اگربتيون ۽ دعائيه پيغام ظاهر ٿئي ٿو. بغير ڪوٽنگ وارو پيپر بورڊ، سويا تي ٻڌل مس ۽ مولڊڊ پلپ ٽري ري سائيڪلنگ ۾ مدد ڪن ٿا.

سڃاڻپ

A' Design Award برونز انعام بابت

Horse Year خوشبودار اسٽڪس جي پيڪنگنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Horse Year خوشبودار اسٽڪس جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Horse Year خوشبودار اسٽڪس جي پيڪنگنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
ماپ ۽ پيڪيجنگ: Width 160 mm × Depth 40 mm × Height 70 mm
ٽيگ: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
پيداواري ٽيڪنالاجي: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
ڊزائين چيلينج: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
تحقيق: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
الهام: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
منصوبي جو عرصو: The project started in May 2025 in Beijing China and finished in November 2025.
عمل جو فلو: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
پيٽنٽ: Bingran Zhao
تصوير ڪريڊٽ: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou