Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
برونزفلم· 2026
Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم
by Jesseter Wang and Hannah Sun
A' Design Award برونز انعام Winner in فلم Category
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The Design
About Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم
ڪتاب جو متن: Once Upon a Rabbit هڪ اينيميٽيڊ ڊيزائن پروجيڪٽ آهي جيڪو لالٽين فيسٽيول جي ثقافتي تفصيلن ۽ ننڍپڻ جي بصري يادگيرين کان متاثر ٿيل آهي. هي ڪم جہتي شڪل ۽ هٿ سان چٽيل احساس جي ميلاپ ذريعي هڪ نرم، اظهاري بصري ٻولي قائم ڪري ٿو، جنهن سان اهڙي تصويرڪشي ٺاهي وڃي ٿي جيڪا ترتيبيار ۽ چنچل ٻنهي طرح محسوس ٿئي ٿي. بار بار ايندڙ موضوع جهڙوڪ خرگوش ۽ ٽانگيوان، چانورن جا لڏو، بصري لنگر طور استعمال ڪيا ويا آهن، جڏهن ته حرڪت، تال ۽ ترتيب ماحول ۽ تسلسل تي زور ڏين ٿا، جنهن جي نتيجي ۾ گرمجوشي، واقفيت ۽ ثقافتي گونج ۾ جڙيل هڪ هڪجهڙو ڊيزائن تجربو حاصل ٿئي ٿو.
The Recognition
About the A' Design Award برونز انعام
Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Once Upon a Rabbit بنيادي ڪارج: اينيميٽيڊ ننڍي فلم ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensions & Packaging
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Production Technology
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Design Challenge
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Research
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Project Duration
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Operation Flow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Team Members
- Jesseter Wang,
Hannah Sun - Image Credits
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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