Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ by Naoki Eguchi and Taiki Yamada

Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2026

Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ

by Naoki Eguchi and Taiki Yamada

Client: RooFarm Inc.

A' Design Award برونز انعام Winner in گرافڪ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ

ڪتاب جو متن: هي منصوبو Roofarm جي ڪاروباري توسيع سان گڏوگڏ هڪ نئين برانڊنگ جي شروعات آهي. ڪمپني شهري ڇت تي ٿيندڙ زراعت مان وڌي آهي ۽ هاڻي پنهنجي شهري ڪارگذارين سان گڏوگڏ وڏي پيماني تي ڳوٺاڻي زراعت ۾ به توسيع ڪري رهي آهي. هن مرحلي تي، ڪارپوريٽ نظريي کي نئين سر بيان ڪيو ويو ته دنيا جي کاڌي جي فراهمي کي برقرار رکڻ لاءِ زراعت کي نئين سر ايجاد ڪرڻ. هن نظريي کي هڪ سرڪٽ کان متاثر ٿيل سڃاڻپ ۾ تبديل ڪيو ويو، جيڪا زراعت کي بنيادي ڍانچي جي طور تي ظاهر ڪري ٿي. هيءَ سڃاڻپ ٻن پاڻ ۾ ڳنڍيل شڪلين تي مشتمل آهي، جيڪي شهري ۽ ڳوٺاڻي نظامن جي وچ ۾ لاڳاپي جي علامت آهن.

The Recognition

About the A' Design Award برونز انعام

Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Roofarm Rebranding بنيادي ڪم: برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions & Packaging: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tags: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Production Technology: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Design Challenge: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Research: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiration: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Project Duration: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Operation Flow: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Team Members: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Image Credits: Naoki Eguchi / Taiki Yamada