Xiushan Lantern برانڊنگ، السٽريشن by Xuanli Pan is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2026
Xiushan Lantern برانڊنگ، السٽريشن
by Xuanli Pan
Client: Northeastern University of China
A' Design Award برونز انعام Winner in گرافڪ Category
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The Design
About Xiushan Lantern برانڊنگ، السٽريشن
شيوشان لالٽين هڪ برانڊنگ ۽ السٽريشن جو منصوبو آهي جيڪو شيو شان لالٽين ناچ تي ٻڌل آهي، جيڪو ڏکڻ اوڀر چونگ چنگ جو هڪ قومي غير مادي ثقافتي ورثو آهي. هي ڊزائين لالٽين جي شڪلين، لوڪ نمونن، روايتي رنگن ۽ ناچ جي حرڪتن کي کڻي، انهن کي سادي جديد بصري ٻولي ۾ نئين انداز سان پيش ڪري ٿي. اهي السٽريشنون ويڪٽر سافٽ ويئر سان ٺاهيون ويون آهن ۽ ثقافتي شين تي لاڳو ڪيون ويون آهن، جن ۾ ريسائيڪل ٿيندڙ ڪاغذ تي ڇپيل ڳاڙها لفافا ۽ ايڪريلڪ مان ٺهيل ٻيون شيون شامل آهن. مقصد اهو آهي ته لالٽين جي ثقافت کي روزمره جي زندگيءَ ۾ آڻجي ۽ ان جي تسلسل کي هٿي ڏجي.
The Recognition
About the A' Design Award برونز انعام
Xiushan Lantern برانڊنگ، السٽريشن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Xiushan Lantern برانڊنگ، السٽريشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Xiushan Lantern برانڊنگ، السٽريشن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB
- Tags
- Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
- Production Technology
- This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
- Design Challenge
- The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
- Research
- Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
- Inspiration
- The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
- Project Duration
- Launched in Chongqing, China in 2025.
- Operation Flow
- By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
- Team Members
- Pan Xuanli
- Image Credits
- Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.
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