Lao Huotang برانڊ سڃاڻپ by Bi Cheng Zhong is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2026
Lao Huotang برانڊ سڃاڻپ
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #181844The Design
About Lao Huotang برانڊ سڃاڻپ
لائو هُو تانگ تائيوان ۾ هڪ هاٽ پاٽ ريسٽورنٽ لاءِ برانڊ سڃاڻپ آهي. لوگو ۾ هڪ ڪاسٽ آئرن ديگ ڏيکاريل آهي جيڪا هڪ هٿ ۾ جهليل آهي، جنهن مان اڀرندڙ ٻاڦ جي ليڪ آهستي پچڻ جو اشارو ڏئي ٿي. چيني اکر شعلي جهڙين برش جي ڌڪن سان ٺاهيا ويا آهن ۽ انهن سان جديد ٽائيپوگرافي شامل ڪئي وئي آهي. رنگن جي ترتيب ۾ اُٻرندڙ ڳاڙهو، نارنگي ڳاڙهو، سرن جهڙو ڳاڙهو ۽ گرم بيج رنگ شامل آهن، جيڪي اک کي چلهه کان ٽيبل تائين رهنمائي ڪن ٿا. لوگو ۽ لکت لاءِ اڇو رنگ استعمال ڪيو ويو آهي ته جيئن وضاحت بهتر ٿئي. هيءَ سڃاڻپ سائن بورڊ، مينيو، بزنس ڪارڊ ۽ ڇپيل مواد تي لاڳو ڪئي وئي آهي.
The Recognition
About the A' Design Award برونز انعام
Lao Huotang برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lao Huotang برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lao Huotang برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
- Dimensions & Packaging
- The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
- Tags
- Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
- Production Technology
- The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
- Design Challenge
- The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
- Research
- The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
- Inspiration
- In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
- Project Duration
- The project finished in July 2021 in Taiwan.
- Operation Flow
- Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
- Team Members
- BI-CHENG ZHONG
- Image Credits
- Amazing Design
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