Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو by Rose Lee and Ernie Keung is a highly esteemed winner of the very prestigious 2026 A' Design Award سون انعام in تحفن جو سامان ڊيزائن Competition Category.
سونتحفن جو سامان· 2026
Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو
Client: Count To Ten
A' Design Award سون انعام Winner in تحفن جو سامان Category
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The Design
About Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو
ڪتاب جو متن: مور ۽ ڳاڙهي مٿي واري ساري پکيءَ کان متاثر ٿي، هي محدود ايڊيشن واري چيني نئين سال جي ڪليڪشن ٻن قابلِ احترام علامتن کي هڪ متحد ڊيزائن ۾ تبديل ڪري ٿي. هن مجموعي ۾ خاص ٽولي سان اعليٰ درجي جو ٽوٽ، هڪ پائوچ، پکيءَ ۽ گل جي ترتيب طور رکيل ڳاڙها پيڪيٽ، ۽ هڪ اسڪرول ڪارڊ شامل آهن. چمڪدار ڳاڙهي، هلڪي سونهري، ۽ نيري گلابي موائري جي هڪ سُٺي رنگن جي ميلاپ تہواري چمڪ کي سنجيده نفاست سان توازن ۾ آڻي ٿي، ڪارآمد شين کي سجاوٽي فن ۾ بلند ڪري ٿي.
The Recognition
About the A' Design Award سون انعام
Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Bank Julius Baer بنيادي ڪارج: تہوار جو تحفو شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
- Dimensions & Packaging
- The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
- Tags
- Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
- Production Technology
- The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs - Design Challenge
- Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
- Research
- Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
- Inspiration
- Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
- Project Duration
- January 2026 in Singapore and Hong Kong
- Operation Flow
- The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
- Patents
- Copyrights belong to Count To Ten
- Team Members
- Rose Lee
Ernie Keung
Irene Man - Image Credits
- Count To Ten
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