Gold Souq بنيادي ڪم: شهري ضلعو by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in شهري منصوبه بندي ۽ شهري ڊيزائن Competition Category.
برونزشهري منصوبه بندي· 2026
Gold Souq بنيادي ڪم: شهري ضلعو
by Ahmed Habib
Client: Ahmed Habib
A' Design Award برونز انعام Winner in شهري منصوبه بندي Category
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The Design
About Gold Souq بنيادي ڪم: شهري ضلعو
ڪتاب جو متن: گولڊ سوق جدہ ۾ 356,000 چورس ميٽرن جو گڏيل استعمال وارو شهري ضلعو آهي جيڪو سون جي مارڪيٽ کي هڪ يڪجهت شهري نظام جي حيثيت ۾ نئين سر بيان ڪري ٿو. هڪ مسلسل تانئي جي روپ ۾ تصور ڪيل، هي هڪ صاف مڪاني درجه بندي اندر هنر، واپار، ثقافت ۽ مهمان نوازيءَ کي گڏ آڻي ٿو. هڪ مرڪزي پيدل رستو هن اڏاوت کي مضبوط بنيان مهيا ڪري ٿو، جيڪو حجازي شهري اصولن مان نڪتل صحنن ۾ ڦهلجي هڪ پڙهي سگهجندڙ، هلندڙ تجربو ٺاهي ٿو جيڪو ڇانو، گھاٽائي ۽ ويجهڙائيءَ سان جڙيل آهي. ماحولياتي ڪارڪردگي شهري روپ ۾ سمايل آهي، جتي جسامت ۽ کليل جاءِ آرام، تسلسل ۽ هڪ ٺهڪندڙ شهري سڃاڻپ جي حمايت ڪن ٿا.
The Recognition
About the A' Design Award برونز انعام
Gold Souq بنيادي ڪم: شهري ضلعو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Gold Souq بنيادي ڪم: شهري ضلعو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Gold Souq بنيادي ڪم: شهري ضلعو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
- Dimensions & Packaging
- Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm - Tags
- Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
- Production Technology
- The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
- Design Challenge
- The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
- Research
- Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
- Inspiration
- The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
- Project Duration
- Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
- Operation Flow
- The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
- Image Credits
- Ahmed Habib
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