Massaya وائن پيڪيجنگ by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2014

Massaya وائن پيڪيجنگ

by BRANDiT.

Client: BRANDiT.

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya وائن پيڪيجنگ

ماسايا هڪ سجاڳ ٿيل پيڪيج آهي، جيڪو ٻن وائن بوتلن کي رکڻ لاءِ ٺاهيو ويو آهي. گھڻا وائن پيڪيجز عمودي ڊسپلي لاءِ ٺاهيا ويندا آهن ۽ بوتلون ڪڍڻ کان پوءِ اُهي پري اڇلائي ڇڏيا ويندا آهن. ماسايا هڪ ٻيهر استعمال جوڳو متبادل پيش ڪري ٿو. هي پيڪيج اُفقي آهي، ڇاڪاڻ ته وائن کي انهيءَ حالت ۾ رکڻ ئي بهتر سمجھيو ويندو آهي، ۽ هي ڏسڻ ۾ هڪ پراڻي دور جي ڪتاب جهڙو لڳي ٿو. اندروني حصي ۾ ٻنهي بوتلن جي شڪل مطابق ڪٽيل جڳهه انهن کي محفوظ طريقي سان پنهنجي جاءِ تي جهليندي آهي. بند ڪرڻ جو نظام ٻن پاسي وارن فليپس ۽ ٻن ننڍڙن فليپس تي مشتمل آهي، جنهنڪري ڪنهن به اسٽڪر جي ضرورت نه ٿي پوي. هن بڪس کي ٻيهر ڀري سگهجي ٿو يا شيلف تي هڪ سجاڳ شيءِ جي طور تي به استعمال ڪري سگهجي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Massaya وائن پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Massaya وائن پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Massaya وائن پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian