Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين by Studija Creata

Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2015

Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين

by Studija Creata

Client: Stumbras

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين

صفائي ۽ شفافيت اهي بنيادي خاصيتون آهن جيڪي وڊڪا جي معيار کي ظاهر ڪن ٿيون. ليٿونيائي وڊڪا گولڊ جي ري برانڊنگ دوران انهن کي نمايان ڪرڻ ضروري هو - جيڪو ليٿونيا ۾ وڊڪا مارڪيٽ جو اڳواڻ آهي. ساڳئي وقت قومي سڃاڻپ جا ڪجهه خاص نشان متعارف ڪرايا ويا - ليٿونيائي وڊڪا جو نالو پاڻ ئي اهو انتخاب گهربل هو. اصل نسلي نقش کي جديد، صاف سٿرو ترتيب ۾ تبديل ڪيو ويو. هڪ دفعو پراڻي ليبل جي وڏي ماپ کي ٽوڙي هڪ هلڪي، سوراخ دار سينگار ٺاهي وئي، تڏهن سون وڌيڪ خوبصورت انداز ۾ چمڪڻ لڳو.

The Recognition

About the A' Design Award برونز انعام

Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lithuanian Vodka Gold وڊڪا پيڪيجنگ ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas