DuePiùTre – Più Che Hamburger بصري سڃاڻپ by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2017
DuePiùTre – Più Che Hamburger بصري سڃاڻپ
Client: Ferrariodesign
A' Design Award برونز انعام Winner in گرافڪ Category
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The Design
About DuePiùTre – Più Che Hamburger بصري سڃاڻپ
DuePiùTre ھڪڙو ننڍڙو بيسٽرو آھي جيڪو پيش ڪري ٿو نه رڳو ھيمبرگر، پر پيٽرامي ۽ بيئر پڻ ڪڪڙ، سڀني کي تازو ۽ حقيقي اطالوي شين سان نظرثاني ٿيل آھي. بلڊاگ کي چونڊيو ويو ڇاڪاڻ ته پهرين عالمي جنگ دوران اهو گڏيل قومن جي نيوي جو ماسڪوٽ هو، ۽ ڇاڪاڻ ته اهو بسٽروٽ جي ڀائيوارن مان هڪ پالتو ڪتو آهي. جڳهه جي ايجاد ڪيل نالي کي معاوضي ڏيڻ لاءِ، ڊزائن ۾ بلڊاگ لاءِ شيف جي ٽوپي ۽ هڪ ادائيگي شامل آهي جيڪا هڪ اسٽيبلشمينٽ جي خيال کي پهچائڻ جي ڪوشش ڪري ٿي جيڪا وڌيڪ سڌي طريقي سان کاڌو پيش ڪري ٿي.
The Recognition
About the A' Design Award برونز انعام
DuePiùTre – Più Che Hamburger بصري سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. DuePiùTre – Più Che Hamburger بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. DuePiùTre – Più Che Hamburger بصري سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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