Fattoria il Gambero - Winery بصري سڃاڻپ by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2017
Fattoria il Gambero - Winery بصري سڃاڻپ
Client: Ferrariodesign
A' Design Award لوهه انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery بصري سڃاڻپ
Fattoria il Gambero پاڻ کي مارڪيٽ تي هڪ متحرڪ ۽ همعصر انداز سان گڏ ڪيو، پنهنجي تاريخ کي وڌائڻ لاء، جيڪو 1880 کان وٺي ٿو. اهو ئي سبب آهي جو ٽريڊ مارڪ اسٽائل ٿيل "G"؛ اهو هڪ ڪارڪ اسڪرو جي احساس کي پهچائي ٿو جيڪو بوتل کي ڇڪيندو آهي ۽ ڪمپني ڏانهن ويندڙ روڊ وانگر آهي. sans serif font هن ڪجھ تجريدي علامت ۾ مواد شامل ڪري ٿو ۽ ان جي قديم ماضي کي غير معمولي طور تي موجوده سان ڳنڍي ٿو. رنگ سڄي تصوير کي هڪ نئون ٽچ ڏين ٿا، جڏهن ته ماضي جون ڪجهه خاصيتون محفوظ آهن، مثال طور، بروشر جي ٺهيل پيپر ۾.
The Recognition
About the A' Design Award لوهه انعام
Fattoria il Gambero - Winery بصري سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Fattoria il Gambero - Winery بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Fattoria il Gambero - Winery بصري سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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