Qwerty سوفا بيڊ by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award چاندي انعام in فرنيچر ڊيزائن Competition Category.
چانديفرنيچر· 2018
Qwerty سوفا بيڊ
Client: CONCEPTICONstudio
A' Design Award چاندي انعام Winner in فرنيچر Category
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The Design
About Qwerty سوفا بيڊ
QWERTY هڪ سوفا بيڊ آهي، جيڪو ڪمپيوٽر ڪي بورڊ جي شڪل ۾ ٺاهيل آهي. هر ڪي هڪ نرم ڪشن ٺاهي ٿي، جيڪا آفيس يا گهر ۾ ڪم ڪرڻ وقت استعمال ڪندڙ کي سهارو ڏئي ٿي. مائڪرو اليڪٽرڪ موٽرز، جيڪي هڪ ريموٽ يونٽ ذريعي ڪنٽرول ٿين ٿيون، هر ڪي واري ڪشن کي الڳ الڳ ايڊجسٽ ڪن ٿيون، جنهن ڪري سموري مٿاڇري کي نئين شڪل ڏئي سگهجي ٿي. ريموٽ ۾ ڏهه اڳواٽ مقرر ڪيل سيٽنگون موجود آهن، ۽ ان کان علاوه وڌيڪ سيٽنگون به شامل ڪري سگهجن ٿيون. QWERTY کي سوفا جي طور تي، بيڊ جي طور تي، يا مڪمل طور تي ذاتي طور تي ترتيب ڏنل سهاري طور استعمال ڪري سگهجي ٿو. هي ڊزائن هڪ روزمره جي واقف تصوير کي هڪ لچڪدار فرنيچر ۾ تبديل ڪري ٿو، جنهن ۾ هلڪي طنز جو رنگ به شامل آهي.
The Recognition
About the A' Design Award چاندي انعام
Qwerty سوفا بيڊ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Qwerty سوفا بيڊ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Qwerty سوفا بيڊ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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