Mrs T کارپوريٽ ڊزائن by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2018

Mrs T کارپوريٽ ڊزائن

by Julia Hell

Client: Mrs T

A' Design Award برونز انعام Winner in گرافڪ Category

12,485

Verified Award Winner

Verify Award Status for #60957

انتظار جي فهرست ۾ شامل ٿيو Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mrs T کارپوريٽ ڊزائن

مسز ٽي هڪ عمدہ خوراڪ جي مينوفيڪٽري لاءِ ٺاهيل ڪارپوريٽ ڊزائن آهي، جيڪا چانهه کي بيڪ ٿيل شين ۽ لذيذ کاڌن ۾ اجزاءِ طور استعمال ڪري ٿي. بصري سڃاڻپ (Visual Identity) صاف ۽ خوبصورت نظر اچي ٿي، جتي گھڻي ڀاڱي اڇي پيڪيجنگ کي ٽن ڪارپوريٽ رنگن جو سهارو حاصل آهي. لوگو هڪ فريم طور ڪم ڪري ٿو جيڪو مينوفيڪٽري ۾ ٺهيل هر شيءِ تي نشان لڳائي ٿو، ۽ ان کي بزنس ڪارڊز تي سونهري هاٽ فوئل ذريعي لاڳو ڪيو ويو آهي. چونڊيل فونٽس هٿ سان لکيل ليبلن جي ياد ڏياريندڙ آهن ۽ اهي شين جي هٿ سان ٺهيل خاصيت کي اجاگر ڪن ٿا. ٿيلها ۽ شيشي جا جار ٻاهران سيل ۽ ليبل ٿيل آهن ته جيئن اندر موجود کاڌي جي حفاظت ٿي سگهي.

The Recognition

About the A' Design Award برونز انعام

Mrs T کارپوريٽ ڊزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Mrs T کارپوريٽ ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Mrs T کارپوريٽ ڊزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017