Sparkling Juice مشروب جي پيڪيجنگ

Press Kit

Unique Properties

The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.

Dimensions & Packaging

290ml/20cm/Glass bottle/Glass bottle label

Tags

Juice, glass bottle, packaging, illustration

Production Technology

The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump

Design Challenge

This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.

Research

The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.

Inspiration

The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.

Project Duration

The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.

Operation Flow

Glass bottle design, label design, label graphic design, printing process design, market testing.

Image Credits

Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming