Backbone Branding طرفان Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ انتهائي معتبر 2021 A' Design Award سون انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
سونپيڪيجنگ· 2021
Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ
Backbone Branding طرفان
ڪلائنٽ: Backbone Branding
پيڪيجنگ درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #86552 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ بابت
UAE (دبئي) مان چاڪليٽ ٺاهيندڙن کي هٿ سان ٺهيل بين کان بار چاڪليٽ لاءِ برانڊنگ جي ضرورت هئي. نالو ڏيڻ ۽ سڃاڻپ کان وٺي پراڊڪٽ ڊيزائن ۽ پيڪنگنگ تائين، ٽيم هر عنصر کي پوري تصور جي چوڌاري دلچسپ ڪهاڻي سان ٺاهيو. برانڊ قديم مشرقي ذريعي سفر تي ٻڌل ڊگهي وساري سامونڊي رستن ۽ رستا ٺاهيا ويا. هڪ ملڪ کان ٻئي ڏانهن سفر، راکشس ۽ افسانوي ڪردارن سان ملڻ. پيڪنگنگ ڊيزائن افسانو ۽ حقيقت جي وچ ۾ سفر جو برم آهي.
سڃاڻپ
A' Design Award سون انعام بابت
Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Mirzam: Monsters Collection چاڪليٽ پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- ماپ ۽ پيڪيجنگ
- Width 31 mm x Depth 1 mm x Height 61 mm
- ٽيگ
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- پيداواري ٽيڪنالاجي
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- ڊزائين چيلينج
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- تحقيق
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- الهام
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- منصوبي جو عرصو
- January-September 2015, Yerevan, Armenia
- عمل جو فلو
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- پيٽنٽ
- Copyrights belong to Mirzam Chocolate Makers
- ٽيم ميمبر
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - تصوير ڪريڊٽ
- All Photo Credits to Bacbkone Branding
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