The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ
by Li Zuo
Client: Wendao WD Creativity
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #86639The Design
About The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ
”وو“ هڪ اعليٰ درجي جي مائوتائي ذائقي واري مشروب جي پيڪيجنگ ڊيزائن آهي. بوتل کي مائع جي هڪ ڦڙي جي شڪل ۾ ٺاهيو ويو آهي، جيڪا هي خيال ظاهر ڪري ٿي ته اندر موجود مشروب هڪ نفيس جوهر آهي. شيشي جي مٿاڇري کي ملائم چمڪ ڏني وئي آهي ۽ لوگو تي سونهري پرت چڙهيل آهي. ٻاهرين ڊٻو قدرتي ڪاٺ مان ٺهيل آهي جنهن تي پاڻيءَ جي لهرن جو نمونو اڪريل آهي، جيڪو بوتل جي شڪل سان ميل کائي ٿو ۽ ٻيهر استعمال ٿي سگهي ٿو. پيداوار ۾ ڪاٺ مان اڪريل شيشي جو سانچو استعمال ڪيو ويو. مڪمل سيٽ 260 ملي ميٽر ويڪرو، 140 ملي ميٽر گهرو ۽ 300 ملي ميٽر اوچو آهي. هي ڊيزائن خريدارن کي مشروب جي خصوصيت سمجهڻ ۾ مدد ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. The Soul of Maotai Flavour Wu مشروب جي بوتل جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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