InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ by Mateus Matos Montenegro

InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2020

InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award چاندي انعام Winner in گرافڪ Category

58,311

Verified Award Winner

Verify Award Status for #86886

پورٽ فوليو ڏسو Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ

ڪمپني جي ثقافت ۾ جديد ترتيب ڏيڻ ۽ ان جي شموليت برانڊي جي ورهاست ۽ ترتيب جي بحالي جو حوصلہ افزائي هو. دل جي ڊزائن هاڻي پري کان ٻاهر نٿي رهي سگهي ، اندروني طور تي ملازمن سان گڏ ، پر گراهڪن سان به شراڪت جي هدايت ڪئي. فائدي ، عزم ۽ خدمت جي معيار جي وچ ۾ هڪ گڏيل اتحاد شڪل کان وٺي رنگن تائين ، نئين جوڙجڪ دل ۾ بي کي بي ۾ بي ۽ صحت ٽي ۾ ٽي پار ڪيو. ٻن لفظن وچ ۾ ڳن joinedيل علامت (لوگو) هڪ لفظ وانگر هڪ علامت ، هڪ علامت ، آر ۽ بي کي ملائي دل.

The Recognition

About the A' Design Award چاندي انعام

InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. InterBrasil Logotype Redesign برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro