Peace and Presence Well-Being Branding by Lisa Winstanley

Peace and Presence Well-Being Branding by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2020

Peace and Presence Well-Being Branding

by Lisa Winstanley

Client: Peace & Presence Well-being UK

A' Design Award چاندي انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #87317

وڌيڪ ڳوليو Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Peace and Presence Well-Being Branding

Peace and Presence Wellbeing is a UK جي بنياد تي، هولسٽڪ ٿراپي ڪمپني جيڪا خدمتون مهيا ڪري ٿي جيئن ته ريفليڪسولوجي، هولسٽڪ مساج ۽ ريڪي جسم، دماغ ۽ روح کي بحال ڪرڻ لاءِ. P&PW برانڊ جي بصري ٻولي هڪ پرامن، پرسڪون ۽ آرامده رياست کي دعوت ڏيڻ جي خواهش تي قائم آهي، جيڪا فطرت جي يادگيرين ننڍپڻ جي يادن کان متاثر ٿي، خاص طور تي دريائن جي ڪنارن ۽ وڻن جي زمينن ۾ مليل نباتات ۽ جانورن مان نقش نگاري ڪندي. رنگ پيلٽ جارجيا جي پاڻي جي خاصيتن کان متاثر ٿي وٺي ٿو انهن جي اصل ۽ آڪسائيڊ ٿيل ٻنهي رياستن ۾ ٻيهر ماضي جي نوسٽالجيا جو فائدو وٺندي.

The Recognition

About the A' Design Award چاندي انعام

Peace and Presence Well-Being Branding A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Peace and Presence Well-Being Branding کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Peace and Presence Well-Being Branding هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Packaging: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tags: branding, visual identity, logo, stationery, packaging, merchandise
Production Technology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Design Challenge: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Research: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Project Duration: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operation Flow: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.