Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن
Client: Baker's Dozen Egg Cartons, LLC
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن
بيڪرس ڊزن انڊن جو ڪارٽن هڪ ٻيهر استعمال ٿيندڙ مولڊ ٿيل پلپ ڪارٽن آهي جيڪو 13 انڊا رکي ٿو. انڊن کي چئن جي ٻن قطارن ۾ رکيو ويو آهي، جن جي وچ ۾ پنجن جي هڪ قطار آهي. هي ڪارٽن 100 سيڪڙو ريسائيڪل ٿيل ڪاغذ مان ٺاهيو ويو آهي، جنهن ۾ روايتي مولڊ ٿيل ڪاغذ فائبر طريقو استعمال ڪيو ويو آهي. وڏيون پيڪنگ مشينون انڊن جي جوڙي انگن کي سنڀاليندڙ آهن، تنهنڪري 13 انڊن وارو ڪارٽن انهن ننڍن پيداوارن لاءِ آهي جيڪي فارم اسٽينڊز ۽ فارمرز مارڪيٽن تي هٿ سان انڊا پيڪ ڪن ٿا. هڪ اندر جو دٻايل لوگو مٿاڇري کي هموار رکي ٿو، انهيءَ ڪري هاري پنهنجا ليبل شامل ڪري سگهن ٿا.
The Recognition
About the A' Design Award چاندي انعام
Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Bakers Dozen Egg Carton بنيادي ڪم: انڊن جو ڪارٽن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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