Changing Perspectives ماحولياتي ٽائيپوگرافي by Haley Tebo is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2020
Changing Perspectives ماحولياتي ٽائيپوگرافي
by Haley Tebo
Client: Haley Tebo
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #87839The Design
About Changing Perspectives ماحولياتي ٽائيپوگرافي
بدلجندڙ نظريا ھڪ ماحولياتي ٽائيپوگرافي انسٽاليشن آھي، جو ھڪ يونيورسٽي جي آرٽ بلڊنگ جي شيشي جي پينلز لاءِ تخليق ڪيو ويو آھي. اکرن جي شڪليون فراسٽيڊ ونائل مان ڪٽيون ويون آھن ۽ ھڪ پڙھي سگھجندڙ پيغام ۾ اھڙي طرح ترتيب ڏنيون ويون آھن، جو ماڻھو جڏھن ويجھو کان لنگهن ٿا ته اھو پيغام واضح ٿي پوي ٿو. اھو پيغام ٻنھي طرفن کان پڙھي سگھجي ٿو، جنھن ڪري ڏسندڙ ترسي پون ٿا ۽ اڳتي پيچرو ڪري متن کي مڪمل ڪن ٿا. ھر اکر تقريباً ھڪ کان ٻن فوٽن تائين اوچو آھي، جو ڏسندڙ جي فاصلي مطابق مختلف ٿيندو رھي ٿو. پينلز مان لنگهندڙ روشني اکرن جي شڪلين کي پاڇن ۽ عڪسن جي صورت ۾ بار بار ظاھر ڪري ٿي. اھا انسٽاليشن سموري ڪيمپس جي ماڻھن کي ٽائيپوگرافي سان ڳانڍاپي جي دعوت ڏئي ٿي.
The Recognition
About the A' Design Award برونز انعام
Changing Perspectives ماحولياتي ٽائيپوگرافي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Changing Perspectives ماحولياتي ٽائيپوگرافي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Changing Perspectives ماحولياتي ٽائيپوگرافي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
- Dimensions & Packaging
- Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
- Tags
- Environmental typography, interaction design, user experience, typography, graphic design,
- Production Technology
- Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
- Design Challenge
- After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
- Research
- Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
- Inspiration
- Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
- Project Duration
- Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
- Operation Flow
- This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
- Team Members
- Angeli Leong
- Image Credits
- Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer
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