Care for Mom to Be سماجي شعور مهم by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in سماجي ڊيزائن Competition Category.
برونزسماجي· 2020
Care for Mom to Be سماجي شعور مهم
by Seyon Kim
Client: Seyon Kim
A' Design Award برونز انعام Winner in سماجي Category
Verified Award Winner
Verify Award Status for #87971The Design
About Care for Mom to Be سماجي شعور مهم
مامتا لاءِ خيال (Care for Mom To Be) هڪ عوامي شعور واري مهم آهي جيڪا سفر ڪندڙ حامله عورتن جي ضرورتن بابت آگاهي ڏئي ٿي. هي مهم ٻين مسافرن کان گذارش ٿي ڪري ته اُهي ٽرين ۾ سيٽ ڏين يا ڪار پارڪ ڪرڻ لاءِ جاءِ فراهم ڪن. بصري سڃاڻپ هڪ اهڙي لوگو مان جنم وٺي ٿي جيڪو حامله شخص جي شڪل کي دل جي شڪل سان ملائي ٿو، جيڪو حمل ۽ خيال رکڻ جي نمائندگي ڪري ٿو. حمل سان عام طور تي جڙيل رنگ جي بدران، ڳاڙهي ۽ نارنجي رنگن جي ميلاپ سان ٺهيل هڪ گرم پيسٽل رنگ استعمال ڪيو ويو آهي. پوسٽرز ۽ ڇپيل سبوي ٽڪيٽون هي لوگو اسٽيشنن ۽ پارڪنگ جاين تي کڻن ٿيون.
The Recognition
About the A' Design Award برونز انعام
Care for Mom to Be سماجي شعور مهم A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Care for Mom to Be سماجي شعور مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Care for Mom to Be سماجي شعور مهم ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
- Dimensions & Packaging
- Poster: 27"x40"
Subway ticket: 1.5"2.5" - Tags
- care, pregnant, awareness, campaign
- Production Technology
- The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
- Design Challenge
- The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
- Research
- There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
- Inspiration
- Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
- Project Duration
- 3 weeks in New York City.
- Operation Flow
- This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
- Team Members
- Seyon Kim
- Image Credits
- Photographed by Seyon Kim
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