East Side اطالوي ڀرت واري بيئر by Roberto Terrinoni

East Side اطالوي ڀرت واري بيئر by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2020

East Side اطالوي ڀرت واري بيئر

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About East Side اطالوي ڀرت واري بيئر

وسطي اٽلي جي هڪ نن townڙي شهر ۾ هڪ ڪرايل بيئر ، هر بيئر جي هڪ ڪهاڻي آهي ، هر ڪهاڻي پنهنجي ليبل تي ٻڌائي ويندي آهي. خوبصورت ۽ ورهاست هجڻ سان گڏ ، ڪوليج جي ٽيڪنالاجي ڪجهه بصري عناصر داخل ڪرڻ جي اجازت ڏئي ٿي جيڪي مصنوعات جي سڃاڻپ کي اجاگر ڪن ، جيئن نالي جي معنيٰ جو حوالو ، بيئر ٽائپولوجيشن ۽ ان جي اجزاء تي. لوگو ڊزائن ، جيڪو ڪارپوريٽ سڃاڻپ جي نمائندگي ڪري ٿو ، هڪ سادي شڪل تي مبني آهي. اها شڪل ليبلز جي مرڻ واري کٽ تي ۽ هر بيئر جي علامتي نظام تي ڪسٽمائيزيشن استعمال ڪندي پيش ڪئي وئي جيڪا رنگا رنگ ۽ هيراليڊڪ آهي.

The Recognition

About the A' Design Award برونز انعام

East Side اطالوي ڀرت واري بيئر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. East Side اطالوي ڀرت واري بيئر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. East Side اطالوي ڀرت واري بيئر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing