Yedao Lugui Baijiu مشروبات جي پيڪنگنگ by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
Yedao Lugui Baijiu مشروبات جي پيڪنگنگ
Client: Hainan Yedao Liquor Developemt Co., Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
- Verify Award Status for #88698
The Design
About Yedao Lugui Baijiu مشروبات جي پيڪنگنگ
يداؤ لوگوئي بائيجيو ڏکڻ چين جي هينان صوبي مان هڪ شراب جي برانڊ لاءِ پيڪنگنگ ڊيزائن آهي. هينان جا اٺ مشهور خوبصورت مقام شيشي جي بوتل جي اڳئين حصي تي تصويرن جي صورت ۾ پيش ڪيا ويا آهن. ڳچيءَ جو ليبل هڪ مختلف رنگ سان الڳ ڪيو ويو آهي. ٻاهرين ڊٻو ايڪرليڪ ۽ ڪاغذ مان ٺاهيو ويو آهي، تنهنڪري اندر موجود تصويري بوتل صاف طور ڏسي سگهجي ٿي. ڊٻي تي سونهري اسٽيمپنگ ۽ سلڪ پرنٽنگ لاڳو ڪئي وئي آهي، ۽ بوتل کي روسٽ ٿيل گل جي هنر سان مڪمل ڪيو ويو آهي. سادو نيرو رنگ اسڪيم هينان جي مقامي ثقافت ۽ سياحت جي عڪاسي ڪري ٿو.
The Recognition
About the A' Design Award چاندي انعام
Yedao Lugui Baijiu مشروبات جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Yedao Lugui Baijiu مشروبات جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Yedao Lugui Baijiu مشروبات جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Dimensions & Packaging
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Tags
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
- Production Technology
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Design Challenge
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Research
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Inspiration
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Team Members
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
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