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Wood and Tree پرائمري فنڪشن: پوسٽر by Yu Zhuang

Wood and Tree پرائمري فنڪشن: پوسٽر by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


چانديگرافڪ· 2020

Wood and Tree پرائمري فنڪشن: پوسٽر

by Yu Zhuang

Client: Jia Saitama

A' Design Award چاندي انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Wood and Tree پرائمري فنڪشن: پوسٽر

ووڊ اينڊ ٽري (ڪاٺ ۽ وڻ) هڪ پوسٽر آهي جيڪو جاپان جي شهر ٽوڪيو ۾ منعقد ٿيندڙ هڪ آرڪيٽيڪچرل سيمينار لاءِ ٺاهيو ويو. سيمينار جو موضوع جديد آرڪيٽيڪچر ۾ هڪ ڪلاسيڪي مواد ڪاٺ جو نئون استعمال آهي. پوسٽر وڻ جي رِنگن جي هڪ ڪلاسيڪي ڊرائنگ جي نقل ڪرڻ لاءِ هڪ جديد گرافڪ ٻولي استعمال ڪري ٿو. پيٽرن ٺاهڻ لاءِ مختلف تعداد، ٿولهه، خميدگي ۽ رنگ جي لڪيرن کي آزمايو ويو. نتيجو بناوت ۾ رياضياتي آهي، پر پوءِ به قدرتي حسناڪي برقرار رهي ٿي. پوسٽر جو ماپ 210 x 297 مليميٽر آهي. اهو هڪ داخلي دروازي تي پيش ڪيو ويو، جتان ملاقاتي ننڍڙا فلائر کڻي سگهندا هئا.

The Recognition

About the A' Design Award چاندي انعام

Wood and Tree پرائمري فنڪشن: پوسٽر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Wood and Tree پرائمري فنڪشن: پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Wood and Tree پرائمري فنڪشن: پوسٽر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging
Width 210mm x Height 297mm
Tags
Modern, mathematical, nature, minimal, geometric
Production Technology
Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge
The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research
The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration
The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration
The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow
It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members
Zhuang Yu
Image Credits
Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.

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