Borboleta برانڊ سسٽم by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2020
Borboleta برانڊ سسٽم
Client: Balko Argentina S.a
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #91454The Design
About Borboleta برانڊ سسٽم
بوربوليتا هڪ برانڊ سسٽم آهي جيڪو برازيل ۾ هڪ ئي مالڪ گروپ سان تعلق رکندڙ ٻن گئس اسٽيشن نيٽ ورڪن لاءِ تخليق ڪيو ويو آهي. ڊِسلب اتر-اوڀر ۾ ڪم ڪري ٿو ۽ اڪواڊور اتر ۾ ڪم ڪري ٿو، ۽ ٻئي نيٽ ورڪ پنهنجا نالا برقرار رکن ٿا. تِتلي جي شڪل ۾ هڪ گڏيل علامت ٻنهي برانڊن کي ڳنڍي ٿي. تِتلي تبديلي ۽ نئينسر جو اشارو ڏئي ٿي، ۽ ان جي خاڪي مان برازيلي علائقي جي شبيهه به ياد اچي ٿي. ٽي رنگ استعمال ٿيا آهن، هڪ هر ڪمپني لاءِ ۽ ٽيون رنگ انهن جي اتحاد لاءِ. لوگو هڪ ماڊيول تي مبني گرڊ تي ٺهيل آهي.
The Recognition
About the A' Design Award چاندي انعام
Borboleta برانڊ سسٽم A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Borboleta برانڊ سسٽم کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Borboleta برانڊ سسٽم هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Team Members
- Juan Eugenio Mallo Camera
Diego Adrián Beas
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