Seotun Saram Corporate Identity by Yangji Kim

Seotun Saram Corporate Identity by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Seotun Saram Corporate Identity

by Yangji Kim

Client: Seotun Saram

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Seotun Saram Corporate Identity

سيوٿن سارام هڪ اهڙي سروس لاءِ گڏيل هستيت (corporate identity) آهي، جو مدد جي طلبگار ماڻهن کي پيشه ور صلاحڪارن سان ڳنڍي ٿي. نالو ان شخص ڏانهن اشارو ڪري ٿو، جو اڃا تجربيڪار ناهي، ۽ سلوگن ٻُڌائي ٿو ته هر ڪو شخص اڻ ڄاڻائيءَ سان شروعات ڪري ٿو. هڪ پرين ڪهاڻي انهن ماڻهن لاءِ صلاح جي عمل کي بيان ڪري ٿي، جي صلاح واريءَ خدمت کان اڃا واقف نه آهن. ڪهاڻي ۾ ٻه ڪردار آهن: سيوٿن، جو هڪ ڀٽڪندڙ صلاح وٺندڙ آهي، ۽ گوبُڪي، جو ڀلي سست پر معتبر صلاحڪار آهي. گرم ڪاغذ جي ساخت (texture)، رات جي آسمان جو شاعرانه نيوي بليو رنگ، ۽ هٿ سان ٺاهيل آئڪن گڏجي ڏسڻي نظام (visual system) کي جنم ڏين ٿا. مقصد اهو آهي ته صلاح واريءَ خدمت کي دوستانه، گرم ۽ محفوظ انداز ۾ پيش ڪجي.

The Recognition

About the A' Design Award برونز انعام

Seotun Saram Corporate Identity A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Seotun Saram Corporate Identity کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Seotun Saram Corporate Identity ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim