India Packaging پروڊڪٽ پيڪيجنگ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
India Packaging پروڊڪٽ پيڪيجنگ
by Xiaomi
Client: Xiaomi
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
- Verify Award Status for #92159
The Design
About India Packaging پروڊڪٽ پيڪيجنگ
انڊيا پيڪيجنگ هڪ پيڪيجنگ سسٽم آهي جيڪو انڊين مارڪيٽ ۾ وڪرو ٿيندڙ ڪنزيومر اليڪٽرانڪس پروڊڪٽ لائين لاءِ ٺاهيو ويو آهي. ڊيزائن ۾ ويزؤل اثر وڌائڻ ۽ مکيه برانڊ رنگ کي ظاهر ڪرڻ لاءِ متضاد نارنگي ۽ ڪاري رنگ جو اسڪيم استعمال ڪيو ويو آهي. هر باڪس تي هڪ مخصوص علائقو برانڊ جي سڃاڻپ کڻي ٿو، تنهنڪري مختلف درجن ۽ سائيزن جي پروڊڪٽس ۾ ساڳيو انداز برقرار رکيو ويو آهي. اڳئين حصي تي هڪ واضح ساخت مکيه پروڊڪٽ جي معلومات، نعرو ۽ مکيه وڪرو نقطا پيش ڪري ٿي. هر باڪس ڪاغذ مان ٺهيل آهي، جيڪو ڊائي ڪٽ ٿيل ۽ شڪل ۾ فولڊ ٿيل آهي.
The Recognition
About the A' Design Award چاندي انعام
India Packaging پروڊڪٽ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. India Packaging پروڊڪٽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. India Packaging پروڊڪٽ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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