Nudus ناشتو کاڌو by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.

سونپيڪيجنگ· 2020

Nudus ناشتو کاڌو

by Angela Spindler

Client: Depot Creative

A' Design Award سون انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Nudus ناشتو کاڌو

شروعاتي ڪمپني جي پيڪنگنگ انهن صحتمند ميوو ۽ سبزي جي چپس کي ظاهر ڪري ٿي ننگا نيڪي فلسفو ۽ چنچل مزاح. انهن جو فرق اهو آهي ته اهي ميوا ۽ سبزي جي سلائسن مان ٺاهيا ويا آهن، هوا سان خشڪ، جنهن ۾ ڪجهه به شامل نه ڪيو ويو آهي - تنهنڪري "ننگي-ننگي" تصور. جيتوڻيڪ ڪارو صحت مند سنيڪ مارڪيٽ لاءِ هڪ جرئتمند ۽ غير روايتي پسند آهي، ايجنسي هن کي پراڊڪٽ جي متحرڪ ڏيکارڻ ۽ ان کي اضافي شيلف شور ڏيڻ لاءِ چونڊيو آهي. فوٽوگرافي پراڊڪٽ کي هوا ۾ خشڪ ٿيڻ کان اڳ ۽ پوءِ پڪڙيندي ڏيکاري ٿي ته ميوو ايترو سٺو آهي جيترو فطرت جو ارادو آهي.

The Recognition

About the A' Design Award سون انعام

Nudus ناشتو کاڌو A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Nudus ناشتو کاڌو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Nudus ناشتو کاڌو شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis