Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ by Unto

Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2020

Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ

by Unto

Client: Unto

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #92669

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Colors

The Design

About Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ

بُک ٽيڪسٽ: انٽو ڪميونيڪيشن ٽول هڪ کارپوريٽ سڃاڻپ سسٽم آهي، جيڪو هڪ حصيداري لائق نالي واري ڪارڊ جي چوڌاري ٺاهيو ويو آهي. ڪارڊ جو ماپ 9 کان 5.4 سينٽي ميٽر آهي، ۽ ان تي هڪ ئي رابطي جي معلومات ٻه ڀيرا ڇپيل آهي، جن مان هڪ بلاڪ ٻئي جي مٿان اُبتو ڇپيو ويو آهي. ٻنهي بلاڪس جي وچ ۾ هڪ ڊائي-ڪٽ پرفوريٽيڊ لائين ڏنل آهي، جنهن سبب ڪارڊ کي اڌ ۾ ڇنڊي سڪجي ٿو. ڪارڊ رکندڙ هڪ حصو پاڻ وٽ رکي ٿو ۽ ٻيو حصو ڪنهن ٻئي کي ڏئي ٿو، جيڪو هڪ ئي ڪارڊ کي ٻئي رابطي تائين پهچائڻ جي سهولت ڏئي ٿو. هيءَ سڃاڻپ سسٽم ۾ نيوزپرنٽ فلائر ۽ ڇپيل بلبل ريپ به شامل آهن، جي پيڪيجنگ جي طور تي استعمال ڪيا وڃن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Unto Communication Tool بنيادي فڪشن: کارپوريٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.