Terark بصري سڃاڻپ ڊيزائن by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2020

Terark بصري سڃاڻپ ڊيزائن

by Tong Wen

Client: Tong Wen

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark بصري سڃاڻپ ڊيزائن

Terark هڪ ٽيڪنالاجي ڪمپني لاءِ ٺاهيل بصري سڃاڻپ آهي، جيڪا وڏي ڊيٽا پروسيسنگ جون خدمتون فراهم ڪري ٿي. هي ڊيزائن ڊاٽ ميٽرڪس تي ٻڌل آهي، جنهن ۾ ڪيترائي گريڊئنٽ رنگ شامل ڪيا ويا آهن. نرم نموني سان ڳنڍيل ڊاٽ اکر T ٺاهين ٿا، جيڪو ڪمپني جي نالي جو پهريون اکر آهي. سڃاڻپ کي مختلف استعمالن مطابق ڍالڻ لاءِ ڪيترائي گريڊئنٽ شيڊرز مهيا ڪيا ويا. ان سان گڏوگڏ، پرنٽ ۽ ٻين مواد ۾ استعمال لاءِ هڪ خاص فونٽ ۽ ڊاٽ پيٽرن پڻ ٺاهيا ويا. هيءَ سڃاڻپ برورونهرن، سالياني ڪتابن، نالن جي ڪارڊن ۽ پاڻي جي بوتلن تي پڻ لاڳو ڪئي وئي.

The Recognition

About the A' Design Award لوهه انعام

Terark بصري سڃاڻپ ڊيزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Terark بصري سڃاڻپ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Terark بصري سڃاڻپ ڊيزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.