Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ
by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Client: PAH JI HUE' International Co;Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #94468The Design
About Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ
پاه جي هو هڪ پيڪيجنگ سيريز آهي جيڪا تائيوان جي ڪلاسڪ چانهه ۽ تائيوان جي ميوي واري چانهه لاءِ ٺاهي وئي آهي. هڪ گول لوهي ٽين ميوي واري چانهه کي رکي ٿي، جيڪا سُڪل ميوي سان گڏ آهي، ۽ ٽين جو مٿيون حصو ماڊلنگ ذريعي اُڀريل آهي. هڪ ڪاغذي ڊٻو ڪلاسڪ چانهه کي رکي ٿو ۽ شهري انداز ۾ سادي عڪاسي کڻي ٿو. هڪ ڪاٺ جو ڊٻو ٻنهي پيداواري قسمن کي گڏ آڻي ٿو ۽ ان کي اسٽوريج باڪس طور به استعمال ڪري سگهجي ٿو. سڀ پيڪيجز آفسيٽ پرنٽ ذريعي ٺاهيا ويا آهن، جن جي سطحن تي مختلف پرنٽنگ پرتون آهن. هيءَ سيريز چانهه چکڻ کي پرسڪون ۽ سادي انداز ۾ پيش ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Pah Ji Hue پاه جي هو: چانهه جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Dimensions & Packaging
- Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm - Tags
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
- Production Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Design Challenge
- 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box. - Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Project Duration
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Operation Flow
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to PAH JI HUE' International Co;Ltd
- Team Members
- General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong - Image Credits
- Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
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