Jiu Ming Tang جيو منگ تانگ by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
Jiu Ming Tang جيو منگ تانگ
by Qi-Jun Wang
Client: Wang Qi-jun
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Jiu Ming Tang جيو منگ تانگ
جيو منگ تانگ چيني شراب لاءِ هڪ تحفي جي پيڪيجنگ ڊيزائن آهي، جيڪا ڊريگن ٻيڙي جي تہوار سان جڙيل آهي. ٻاهرين ڊٻو ماحول دوست ڪاغذ مان ٺاهيو ويو آهي ۽ گرم دٻاءَ واري عمل سان شڪل ڏني وئي آهي. هڪ ڳاڙهي مُهر چيني روايتي سٺي قسمت جي دعا ڏانهن اشارو ڪري ٿي. مُهر ڦاڙي کولي ويندي آهي ۽ ڊٻو هڪ رَوَل وانگر کُلي ويندو آهي، جيڪو رابطي جي دعوت ڏئي ٿو. سادي ٻاهرين سطح اندر جي رنگين تہواري تصويرن سان تضاد پيدا ڪري ٿي، جيڪا هڪ مضبوط بصري اثر پيدا ڪري ٿي. هي ڊيزائن روايتي تہواري عنصرن کي هڪ جديد پيڪيج ۾ آڻي ٿو ته جيئن ثقافتي سڃاڻپ کي سهارو ڏئي.
The Recognition
About the A' Design Award چاندي انعام
Jiu Ming Tang جيو منگ تانگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Jiu Ming Tang جيو منگ تانگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Jiu Ming Tang جيو منگ تانگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Team Members
- Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han
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