Hailuo هيڊفون پيڪيجنگ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2020
Hailuo هيڊفون پيڪيجنگ
by Xiaomi
Client: Xiaomi
A' Design Award سون انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo هيڊفون پيڪيجنگ
هيلوو هڪ پيڪيجنگ ڊيزائن آهي جيڪا ڪن-اندر لڳائڻ واري هيڊفون لاءِ ٺاهي وئي آهي. پراڊڪٽ جي تصوير ڏيکارڻ بدران، هن پيڪيجنگ ۾ هڪ ڪٽيل ناٽيلس سِپيءَ جي تصوير پيش ڪئي وئي آهي، جنهن جي گول چڪردار خال ۾ هيڊفون رکيل آهي. سِپيءَ جي گول چڪردار شڪل کي آواز جي گونج سان ڳنڍيو ويو آهي. سموري تصوير سطح تي اُڀريل نموني (ايمباسڊ) ٺاهي وئي آهي ته جيئن ناٽيلس کي حقيقي احساس ملي. ڪاري مس سان چانديءَ جو ڪاغذ پيڪيج کي هلڪي چمڪ ڏئي ٿو، جيڪا جديد ٽيڪنالاجيءَ جو اشارو ڏئي ٿي. ٻاهر ڇڪجندڙ دٻي ۾ ٻه تهه آهن، جنهن ڪري هيڊفون ۽ ان جون تارون پهرين نظر اچن ٿيون ۽ لوازمات هيٺ رکيل هوندا آهن.
The Recognition
About the A' Design Award سون انعام
Hailuo هيڊفون پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Hailuo هيڊفون پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Hailuo هيڊفون پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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