Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2020
Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ
Client: Korea Sport Coach Federation
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #98641The Design
About Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ
ڪي ايس سي ايف ڪورين جو اسپورٽس ڊويزن آهي جيڪو راندين سان لاڳاپيل ماهرن کي گڏ ڪري ٿو جيڪي سرگرم ۽ اڳوڻي قومي ٽيم جا رانديگر ، ڪوچ ، ۽ راندين جي ٽيم جا مالڪ آهن. دل جو لوگو ايڪس ويڪس واري محور مان ٺاهيو وڃي ٿو ، جيڪو ايٽليٽ ايپوريا ۽ ايڊينلائن جي نمائندگي ڪري ٿو ، ڪوچ جو خلوص ۽ پنهنجن ٽيمن لاءِ ديانتداري ۽ راندين لاءِ عام محبت. دل جو لوگو چئن پزل وارن حصن تي مشتمل آهي: ڪن ، تير ، پير ۽ دل. ڪن ٻڌڻ جي علامت ڏئي ٿو ، تير مقصد ۽ هدايت جي علامت ڏئي ٿو ، پير قابليت جي علامت آهي ، ۽ دل جذبي کي علامت ڏئي ٿي.
The Recognition
About the A' Design Award برونز انعام
Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Korea Sport Coach Federation برانڊنگ ۽ بصري سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
